Running your own business is no small feat. There are a million things that need your attention. From managing the clients, to product, to payments, to resources, to deliveries — everything requires an eye for detail.
However, if done in the right way, digital marketing can be a huge boon for your business and will give you consumer insights to grow and accelerate your business. Here’s a list of five things to do to market your local business and get an edge among competitors.
Be Mobile Ready
In 2019’s digital landscape, it’s go mobile or go home situation. Not only do you need a responsive website that looks flawless on all devices, but you also need to think of other strategies to reach out to your customers on their smartphones. Research suggests mobile search traffic has surpassed desktop search traffic and it would be a practical move to ensure that mobile is an integral part of the overall marketing strategy. Put new processes and systems in place to interact with consumers more effectively on their mobile devices.
Content is the King
By now you must have heard this statement – Content is king. And today without a doubt it is the king which can make a brand win or lose. The right content gets the consumer to engage and relate to the brand. Content can be seen as the pillar on which all your communication efforts are built. For a business owner, it is imperative to ensure that the right efforts are made in the direction of content as it will definitely help you get a spike in web traffic and generate more leads.
SEO = Long-term Investment
Search Engine Optimization (SEO) is not a short-term game, do not engage in it once your website is ready and then forget about it. Google, on a regular basis, announces updates and your website needs to be compliant based on those updates in order to stay on top. Today your prospective consumers use the internet to get information on almost everything. To make sure your business catches their eye when they search google for something you sell is of utmost importance. Hence look at SEO with a long term vision. Also it saves a lot of money you would spend in PPC in the long run. Pay Per Click does have its place but the fact that it comes with a cost cannot be ignored. So it’s logical to include SEO at the top of your marketing mix strategy.
Digital Marketing is more than Social Media
A lot of business owners thing Digital marketing is just about social media. But that’s very far away from the truth because in reality there is a lot more to it. It is important that businesses specially start ups quickly adapt to these changes before turning into fossils. The world of digital comprises of various layers like Search Engine Optimization (SEO), Content Marketing, bookmarking (pinning), videos, Search Engine Marketing (SEM), Geo targeting and a lot more. As a business owner you must only invest in tools and platforms that make business sense.
Most local business owners ignore digital marketing as it looks like an out-of-budget spend and is considered as a liability. But the truth is – it’s an Asset.
When Done Right, Digital Marketing Can Create a Big Impact in a Long-term
A thumb rule that every business owner must remember is that there are no short term gratifications in this game. You need to constantly optimize your content. Staying relevant and on top is both an art and science. Quick Tip: Ensure that you have proper Call to Action attached with your content and do not expect results overnight.
By now you might have understood the importance of digital marketing in today’s ever changing business landscape. Get in touch with us if you are ready to take your business to next level.